Air Trail Tees Barrage is a £1M family adventure attraction in Stockton-on-Tees. The project has received media interest both locally and nationally since work began and has gone on to welcome TV, radio and newspaper coverage following the official opening in February 2016. Standing at 18 metres and with 40+ unique challenges it's the biggest of its kind in Europe - check out the Google tour and promotional video below.
The logo and branding maximises the use of outdoor elements to offer an instant understanding of the type of activity. The logo is designed with the target audience of children and families in mind but remains simple enough not to alienate the adult and corporate markets.
The Air Trail project required a wide selection of branded signage around the site and its surrounding areas, plus an extensive mix of marketing materials including leaflets, billboard design, website branding, clothing and merchandise.