Elefant Rock is a UK based e-commerce store specialising in music and film memorabilia. In their own words, "Elefant Rock is for fans, by fans. We love movies, games and music, and we love the unique, personal and beautifully designed items that they inspire. Our aim is to keep the spirit alive long after by bringing you the very best collectibles, jewellery and memorabilia there is."

With most of their online activity coming from the teen market, they requested a logo that was quirky, fresh and vibrant, and could develop into an exciting and memorable brand that would appeal to the target audience and help to drive traffic through to the website. Incorporating the domain name into the logo will ensure that all brand awareness campaigns lead potential customers directly to the website.