GoClimb is a family climbing adventure based at Billingham Forum, Stockton-on-Tees. The £300,000 leisure attraction is managed by Tees Active and is made up of 21 unique climbing walls, a 22ft vertical plunge slide and a leap of faith challenge.
The design process for GoClimb ran simultaneously with the Air Trail project and the brief was to create two individual brands with subtle similarities to help with cross-promotion, whilst retaining the individual character and identity of two stand alone products.
The GoClimb brand is unapologetically bright and bold to reflect the product and appeal to a younger target audience. Utilising what might be considered a risky colour scheme has helped to succesfully create a fun and playful brand.